The to be fair, the CentOS logo is the opposite of an enterprise, corporate look. Enterprise logos don’t use multiple colors and are rather duotone or simple. The current CentOS logo is more consumer looks with so many colors. I don’t like it and it’s the same trend Microsoft or Google does with using multiple colors. Looks childish. There is a reason they do, they are global consumer brands and every color has a different reaction on every person. By using the primary colors they want to attract everyone which is not the purpose here.
See how Red Hat is just using black and red to pick one example. Same for most enterprise type software/brands.
If we want to present and transmit on the branding a corporate/stable message, 2 colors max.
And you want to send that message because this is why people pick CentOS. If they wanted a dev or more recent software, they would pick Fedora. I suspect CentOS is so popular because of its slow release and its mainly attracting business users. With that said, the current CentOS logo is the opposite of attracting a business market. When I say business here, I mean anyone that just wants to run a production server (even at home) and don’t bother with it for years to come. It’s an insult that those that picked CentOS 8 now have even less support than 7. Not sure what Red Hat was thinking…
As for the colors, why not use something that was never used before? Something that is clearly very different to everything else. I have no problems creating several designs if someone has an idea on all formats.
I would suggest:
- 2 colors max.
- Must look the same on both dark and white backgrounds
- Should be clearly visible on a small scale (think here a tiny font awesome icon), most designers make the logo complex because they design them on bigger sizes, and then it loses completely its form when it’s resized to a tiny size. Think here powered by slogan on a page and the logo is just a stamp.
- Look more like a symbol than a logo.
- Unique color. Separate yourself from the rest.
Unique color here is a bit controversial. The reason why you don’t see other colors besides the typical blue, black, red, that most companies use is because they come from an era of physical printing and some colors just don’t look the same when printed, hence they stick to the safe colors. But I think it’s time to move on and printing has also evolved in terms of color accuracy. There is no reason why a different color can’t be used in 2020 as the % of people that will print the logo is tiny. Most of the branding will be visible on a digital screen and this is not going to change in the future but increase.
Personally I would suggest the color the following colors:
They are extremely unique and look good both on white and dark backgrounds. I made some lookups that I never released using those colors and the fonts look impressive on dark and white.